Advance was a UK-based magazine dedicated to Nintendo’s Game Boy Advance (GBA) handheld console. Launched in 2001, it became one of the first magazines to focus exclusively on the GBA, offering readers reviews, previews, and guides for a wide variety of games. Advance was aimed at both casual and hardcore GBA players, with a particular emphasis on providing tips and strategies for some of the handheld’s most iconic titles. The magazine was known for its vibrant presentation, offering readers in-depth analysis of games like The Legend of Zelda: A Link to the Past and Super Mario Advance.